Konposit delivers interim sales leadership and C-Level engagement expertise to top technology firms worldwide.
alberto3.png

Blog

The C-Level Blog

THE UNSTOPPABLE RISE OF FAKE AUTHENTICITY! THE SERIOUS BUSINESS OF DUPES

From the recent instant sellout of the highly sought-after Walmart Wirkin to a myriad of other dupes that flood the market, the phenomenon is hard to ignore.

Pick any middling or higher-end brand you can think of, whether it’s Lululemon, Benefit, Fenty, Chanel, Hermès, Balenciaga, or others. If it has brand power and recognition in the real world, you can be sure that there is a dupe for it somewhere out there!

Konposit’s The Retail Dispatch delves into the compelling issue of The Unstoppable Business of Dupes, exploring the implications of this growing trend. Check it out for more insights!

#walmart #retail #hermes #dupes #luxury #wirkin #brands #consumer